Sponsored Products boots the quantity of Costumers who view your Products in Linio, and therefore increases your visibility. If your Products present the best offer and have excellent content, your sales will increase notably.
Sponsored Products appear on the first 4 places in the search results or navigation by Category.
Between the main benefits of Promoted Products include:
1. Access to Seller Center and go to Campaigns.
2. Click on Sponsored Products.
3. Click on AUMENTAR MI VISIBILIDAD.
4. Activate your Campaign by selecting the Products you wish to promote.
5. Monitor your results from the Campaign Tab or by the Reports section.
Note: Use of the “Promoted Products” tool is subject to “Your score on the last 14 days”, equal or geater than 3, as by validation by Linio. Anyhow, you must have a positive balance in your last Account Statement to cover the total Plan cost.
First: The most characteristics of the product are filtered
The algorithm check:
Title, Brand , Category and other textual attributes of the product page (Content).
Second: The options are reduced by adding additional restriction, these are based on the previous behavior of other buyers who searched for this term or navigated in that category page.
What are the products with the most clicks and purchases based on Brand, category and price?
Third: After removing the ads that don’t qualify with the above restrictions, the algorithm gives each an ad score.
Products with the highest scores will be displayed.
Fourth: Now the algorithm assigns a value to each product based on:
It is calculated by analyzing the click distribution of buyers who searched for the term in the past, as well as the different attributes of the sellers.
ACOS selected for the campaign, which can be modified in the settings tab.
1- Check if you are active in the Sponsored products tab in Seller Center. If it not active, ask for you Access with you key account.
2- Make sure your product has a brilliant content that sells your product:
3- The comercial offer of your product must be attractive to the client:
CASE 1 – Campaign without prints
LOW ACOS: Verify that the content of the product has the keywords that you are using.
Product without searches: Check the product description is relevant and compatible with the category.
High competition in the category: Make sure that you offer is competitive and have an ACOS between 20% – 30%.
CASE 2 – Campaign with high ACOS
High competition: Check prices of the competition in the category and make sure that your products are well define in terms of price
Lack of Conversion: Exclude products from the campaign that do not have positive results
CASE 3 – Campaign without conversions
Review the comercial offer and improve it:
Others: